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Mukesh Ambani, Isha Ambani’s Rs 9 lakh crore firm likely to buy Alia Bhatt’s brand for Rs 300 crore

Mukesh Ambani named Isha Ambani as new leader of Reliance Retail in August 2022. At that time, the firm was able to achieve Rs 2 lakh crore turnover.

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Mukesh Ambani and Isha Ambani led Reliance Brands, a part of Reliance Retail Ventures, is all set to buy ace Bollywood actress Alia Bhatt’s Children wear brand Ed-a-Mamma.

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As per a report by The Economic Times, the Ambanis are planning to buy Alia Bhatt’s brand in a massive Rs 300-Rs 350 crore deal..

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Alia Bhat launched Ed-a-Mamma in October 2020 and since then the brand has received a tremendous response from the buyers.

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Ed-a-Mamma mostly caters in the online space and it is available on most digital marketplaces.

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Buyers can also explore the range of Alia Bhatt’s brand through the official website.

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The report by Economic Times suggests that the acquisition of Ed-a-Mamma will help Mukesh Ambani and Isha Ambani to strengthen their presence in the children's wear segment.

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BY - ASHAY JAIN