Amazon lost its battle to change a requirement about its “online advertising in EU tech rules”.
Europe’s top court supported EU regulators, saying the needs of the EU are more important than what the U.S. online retailer wants. Under the Digital Services Act (DSA), Amazon was label-ed as a very large online platform.
Which means Amazon has to follow strict rules to deal with illegal and harmful content on its website. Amazon didn’t like a part of the DSA and challenged DSA, “To make publicly available a repository containing detailed information on its online advertising and also asked for an interim measure until the court rules on the case.“
Moreover, Amazon asks to stop this rule while the court decided on the case. In September, a lower court agreed to pause this rule. But then the European Commission, which makes EU laws, asked the top court to look at it. And The Court of Justice of the European Union (CJEU) said no to pausing the rule.
Moreover, They said Amazon’s argument that this rule hurts its rights to privacy and doing business wasn’t enough. The judge said that if the rule was stop-ed, Amazon might face big problems before the court make a final decision.
What EU Judge Explains?
But pausing the rule could also stop the DSA from doing its job. The judge explains that, “the EU’s goals are more important in this case than what Amazon wants.“
To which Amazon replied, “We are disappointed with this decision, and maintain that Amazon doesn’t fit the description of a ‘Very Large Online Platform’ (VLOP) under the DSA, and should not be designated as such.”
