Coca-Cola Uses Artificial Intelligence to Create a Futuristic Coke Flavour

[{"selector":"#anim-c419c736-b889-4179-baf2-a754832dcecf [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-19.36459890639%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Coca-Cola released a limited-edition flavor of Coke this week which was co-created with AI. Swipe up

[{"selector":"#anim-32cee5e9-6eb3-49c8-b2fe-a527871c7c36 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-6.6874997371814295%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] The new flavor is called Coca-Cola Y3000 Zero Sugar, and it's meant to represent what Coke would taste like if we jumped ahead to the year 3000. Swipe up

[{"selector":"#anim-f17a2340-f057-4941-8053-eb1f4ce1599a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] To guess the taste of a soft drink 977 years in the future, Coca-Cola turned to AI to "gather insights" and understand "how fans envision the future through emotions, aspirations, colors, flavors, and more." Swipe up

[{"selector":"#anim-55e17cc7-5e0f-4531-b5f7-e0fdac01906e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.874999829338588%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] AI was also used to create the visual identity of the drink, which ended up being a design that "showcases liquid in a morphing, evolving state, communicated through form and color changes that emphasize a positive future." Swipe up

[{"selector":"#anim-37b6ebd9-7b5d-47cf-9acb-0c536de27ae4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.874999829338588%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Y3000 is a limited-edition flavor which Coca-Cola is making available in the United States, Canada, China, Europe, and Africa. Swipe up

[{"selector":"#anim-bfe32f06-b2cf-4148-8188-34423caf78ca [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(0%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] An original taste version is also being made available in the US, which is based on the taste of the 1886 version of Coke. Swipe up