Global employment platform Globalization Partners has rebranded itself to G-P with a new tagline “Global Made Possible” and visual identity.
Inspiration for the new brand identity is derived from the concept of a borderless business and the ability to access
diverse talent to work across time zones and locations – represented by latitudes and longitudes.
“The new brand embodies the company's vision of enabling global growth for companies and providing
employment opportunities for the 'everywhere workforce',” the company said in a statement.
G-P hires international talent quickly and easily using AI-driven, automated, global employment platform powered by its in-house worldwide HR experts.
This new identity comes at an inflection point for G-P as the company is planning a series of innovative
product launches in the coming months that add new capabilities to its SaaS-based technology platform to further enhance the customer experience.
G-P created the Employer of Record category in 2012 shifting the paradigm that required companies to have subsidiaries or local branch offices to expand globally and enabling companies to hire talent globally.