Hero MotoCorp lines up multiple bike, scooter launches

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Hero MotoCorp plans an aggressive new product offensive for FY2024, with launches in commuter, executive, and premium segments.

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The company will introduce one product every quarter and is focusing on the 100cc and 110cc segments where it is the market leader.

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Hero MotoCorp is witnessing growth across entry, deluxe, and 125cc models, as well as the premium segment and scooters.

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The company expects to see the largest number of launches in its history this fiscal year, with all key indicators trending upward.

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The company is also eyeing the premium segment by upgrading its Xtec variants and introducing the 450cc Hero Xpulse and a bigger capacity Xoom.

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Hero MotoCorp has expanded its Splendor line in anticipation of the ongoing wedding season.

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Special attention has been given to the executive 125cc segment, where the company has improved its market share to 22 percent from 14 percent earlier.

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Hero MotoCorp has accelerated its plan to expand its Vida electric scooter to 100 more cities by the end of this calendar year.

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