How BTS’ label HYBE used tech to enhance creativity of first AI artist MIDNATT in single Masquerade? Find out

[{"selector":"#anim-95f01920-a9ce-4d18-9e29-6a202754677f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(2.1742607714259066e-12%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-366f7967-a9ed-428a-98dd-a143c95aa959","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2ef0865c-c40a-4043-95e9-8331b4148ede","keyframes":{"transform":["translate3d(104.30379%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-acec18e3-7efa-4f44-84db-5483d293f9e7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-928fc3e6-33e7-4e8f-a17c-4668ed8299e2","keyframes":{"transform":["translate3d(0px, -956.10204%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ece0fb5-fd92-4b81-bda8-cf565501d1fe","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8259442b-e276-4c76-b764-9585284d91e1","keyframes":{"transform":["translate3d(-130.79847%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Off-white Section Separator Palm Tree "Masquerade" was released in Korean, English, Japanese, Chinese, Spanish, and Vietnamese.

[{"selector":"#anim-fd92f5ab-065b-4417-a9bc-9316acc8d526 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5fe5ccbd-32fd-46bb-8f93-66b49255e19a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-34cefe59-b59a-4aa5-b429-b0ce23ad9f39","keyframes":{"transform":["translate3d(104.30379%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-580e83e3-fba8-4535-8797-e4a7a7340cc0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6ff2f05-234e-4d7e-a71b-49c62d06d246","keyframes":{"transform":["translate3d(0px, -956.10204%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bbd01614-3f34-4494-bde6-c4c5aeb2f412","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-407e725d-44ae-4f66-a9d8-f5177eaf9c7a","keyframes":{"transform":["translate3d(-130.79847%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Off-white Section Separator Palm Tree MIDNATT is the alter ego of Lee Hyun from BIGHIT MUSIC, representing a willingness to embrace innovation and challenges.

[{"selector":"#anim-c05ee3b4-5770-4ef6-9238-9c17c8ae2de5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(2.1742607714259066e-12%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3a92dd00-8094-4384-aba9-b32a59c5de73","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e5f95ddb-0227-4a21-b939-09838ba5c2c9","keyframes":{"transform":["translate3d(104.30379%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-119e76b8-a392-44ec-beea-2d5e6a700382","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8fa637b0-40c7-42db-984c-1c770ee8e9ec","keyframes":{"transform":["translate3d(0px, -956.10204%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a3adf6c-f05d-4be0-b039-8512bd00da7f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fdb1dbc-8cc0-4285-815b-5364faa5557b","keyframes":{"transform":["translate3d(-130.79847%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Off-white Section Separator Palm Tree The song explores the artist's conflict between wanting to reveal a new side and fearing the reaction.

[{"selector":"#anim-700d6bea-a0be-4d0c-9607-d4e1a2a39f37 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1c478eaa-d437-4eff-85b0-feddf0a7d3c9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c30fbcac-a570-4238-8604-4c96fdc2bc7e","keyframes":{"transform":["translate3d(104.30379%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-886a56d1-94e6-4be2-80a9-15fd954509c5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7681e677-e780-4dbf-a9fd-092f95a6fded","keyframes":{"transform":["translate3d(0px, -956.10204%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45a8a49a-baf3-4d1f-8298-2c4a5cf02839","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4342d706-505e-46fb-9c66-889dd25d658c","keyframes":{"transform":["translate3d(-130.79847%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Off-white Section Separator Palm Tree K-pop producer and DJ Hitchhiker served as the executive producer for the track.

[{"selector":"#anim-a0f90fde-ef29-4b12-857d-4deb775de284 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8fde0cd0-4c68-4730-b380-0b27bd5914ef","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2f62678-184c-40a5-8276-6152b64a8d6d","keyframes":{"transform":["translate3d(104.30379%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-175e2641-64b9-4ee2-8b90-78fcc2144357","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c210b447-2685-4eef-83dc-e3d760040e15","keyframes":{"transform":["translate3d(0px, -956.10204%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3705fc33-c078-4da0-9d73-0ca91e7d33d2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0f10b69-ce74-47e2-a4df-0fc504af7de3","keyframes":{"transform":["translate3d(-130.79847%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Off-white Section Separator Palm Tree The song has already gained nearly 600,000 views on YouTube.

[{"selector":"#anim-5e50525f-cf7a-4c7c-8885-dbb8109c0316 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, -7.010880160862598e-7%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-fcda3f38-1422-4e7d-a1f3-a1961cf6fb7f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c8e3379-3623-4490-aec3-5f19a44ab4bc","keyframes":{"transform":["translate3d(104.30379%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a7e7ae94-3e1d-4028-97f8-806acec607b8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a391795-fec4-4cda-9ebd-040f3c3232aa","keyframes":{"transform":["translate3d(0px, -956.10204%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f54ab011-5e41-427f-af00-a820c7a2ace0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0298db12-1857-4867-a4fd-04f2507f30bb","keyframes":{"transform":["translate3d(-130.79847%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Off-white Section Separator Palm Tree MIDNATT's debut showcases the integration of AI technology and music production.

[{"selector":"#anim-42f313ee-1de2-406d-95df-4d26fded52d2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-12345dbc-12b7-47ed-b008-268eb5567248","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-656e6cae-3daa-4818-9979-27a3590dba26","keyframes":{"transform":["translate3d(104.30379%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a477754d-599c-4af4-897c-9fc74cd6f462","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-73e3eaec-666e-463a-b177-626056116ec0","keyframes":{"transform":["translate3d(0px, -956.10204%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8c53679-0132-40eb-9bb0-1776dfa64d32","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-982d3141-f1d5-4310-9b9b-de627fc50a08","keyframes":{"transform":["translate3d(-130.79847%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Off-white Section Separator Palm Tree The release marks a significant step in HYBE Labels' exploration of new creative avenues.

[{"selector":"#anim-541e80ac-76db-4286-9a57-e6fb3f7c0caa [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(2.1742607714259066e-12%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5d8c7ed2-697b-4b19-b1c0-3180fe7a93fb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d44c16e-a174-4d92-9d18-2a257044ed27","keyframes":{"transform":["translate3d(104.30379%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9cee0300-b48f-4276-ba4d-3149b8b357e0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea0955b4-498e-4f2d-8189-f573ee784560","keyframes":{"transform":["translate3d(0px, -956.10204%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de55c055-116c-4f1c-bd3a-e8e696da668e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-684ad505-2cdb-43b1-9abe-a46b4ff32f69","keyframes":{"transform":["translate3d(-130.79847%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Off-white Section Separator Palm Tree HYBE Labels, the label behind BTS, introduced their first AI artist, MIDNATT, who released the debut single "Masquerade."

Quote Of The Day

Open Hands Learn more

How BTS’ label HYBE used tech to enhance creativity of first AI artist MIDNATT in single Masquerade? Find out

Quote Of The Day

"Success is not final, failure is not fatal: It is the courage to continue that counts."

SWIPE UP FOR MORE SUCH CONTENT