IPL 2023: JioCinema’s free streaming could spell doom for OTT market, say analysts 

The Indian Premier League (IPL) is set to return in 2023 and JioCinema's decision to offer free streaming of the tournament could have a significant impact on the OTT market, according to analysts.

JioCinema, a subsidiary of Reliance Jio, has already disrupted the telecom sector with its low-cost data plans and is now looking to make a mark in the streaming industry.

While other streaming platforms like Hotstar and Amazon Prime Video have offered IPL streaming in the past, they have charged a subscription fee.

JioCinema's move to offer free streaming of IPL could attract a large number of viewers and potentially lead to a decline in subscriptions for other streaming services.

However, it remains to be seen if JioCinema will be able to sustain the cost of offering free streaming of the high-profile tournament,

 which is estimated to have cost broadcasters over $2.5 billion for the 2022 edition.

Furthermore, JioCinema's success in the streaming market may also depend on its ability to offer a diverse range of content beyond just the IPL.

Nonetheless, analysts predict that JioCinema's entry into the streaming industry with free IPL streaming could be a game-changer and shake up the market.

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This move could also potentially accelerate the consolidation of the streaming industry, with smaller players struggling to compete with the larger, more established platforms.