IPL 2023: JioCinema’s free streaming could spell doom for OTT market, say analysts

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[{"selector":"#anim-a5fea7a0-02b6-419e-8902-8e4ef42b70bc [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c6fe43de-d1fe-47d5-a291-315bb6fb6d5d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4813f314-4d80-473d-ba98-a65704c91b13","keyframes":{"transform":["translate3d(0px, 116.70206%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The Indian Premier League (IPL) is set to return in 2023 and JioCinema's decision to offer free streaming of the tournament could have a significant impact on the OTT market, according to analysts.

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However, it remains to be seen if JioCinema will be able to sustain the cost of offering free streaming of the high-profile tournament,

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which is estimated to have cost broadcasters over $2.5 billion for the 2022 edition.

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Furthermore, JioCinema's success in the streaming market may also depend on its ability to offer a diverse range of content beyond just the IPL.

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