Koo, touted as India’s Twitter alternative, seeks partnership amid fund crunch

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Koo's co-founder, Mayank Bidawatka, revealed that discussions with potential partners are underway, aiming to navigate through the difficulties of an unfavorable market.

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Koo, established in March 2020, is seeking to enter a new growth phase with the assistance of a partner possessing robust distribution capabilities.

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In a LinkedIn post, Bidawatka noted that 2023 presents significant challenges for startups worldwide

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The emphasis on revenue generation has momentarily overshadowed growth for Koo.

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The platform is exploring strategic alliances to overcome the hurdles posed by the current market conditions.

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Koo's pursuit of partnerships reflects its determination to adapt and thrive in a rapidly evolving startup landscape.

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This move underscores the need for innovative strategies to sustain and expand micro-blogging platforms in a competitive environment.

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BY - ASHAY JAIN

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