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Reliance Brands, led by Mukesh and Isha Ambani, is set to acquire Alia Bhatt's children's clothing brand Ed-a-Mamma.

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The deal is reported to be valued between Rs 300 and Rs 350 crore.

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Ed-a-Mamma, introduced by Alia Bhatt in October 2020, has gained significant popularity among consumers.

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Customers can explore and purchase Ed-a-Mamma's products through the official website.

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The acquisition will allow Mukesh and Isha Ambani to expand their presence in the children's clothing market.

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Reliance Brands aims to leverage the positive consumer response towards Ed-a-Mamma.

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The deal showcases the Ambanis' strategic investments in the retail sector.

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BY - ASHAY JAIN