Starbucks' new "Siren System" and your coffee

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Starbucks/CEO Howard Schultz announced a brand revamp in July 2022. (per Starbucks Stories &

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News). This decision comes after years of racial inequity, the COVID- 19 epidemic,

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and US. retailers unionising. Schultz says the company's purpose is to "inspire and nourish the human soul"

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while organising seating“ Using the new reinvention strategy might prevent future problems.

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