THE TOP 5 CREATIVE CAMPAIGNS YOU NEED TO KNOW ABOUT RIGHT NOW

Absurdist Campaigns: The industry witnessed a slew of absurdist advertising campaigns that embraced uncertainty and randomness to capture audiences' attention.

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AI in Tourism: One notable campaign utilized AI's inherent randomness to create a unique and engaging tourism effort. The unpredictability of AI was harnessed to make the campaign more interesting.

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Weird Work from Two Continents: Surprisingly weird and unconventional advertising work emerged from different continents, indicating a global trend toward pushing creative boundaries.

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Location Mystery: One advertisement's location remained a well-kept secret, adding an element of intrigue and curiosity to the campaign.

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BY - ASHAY JAIN

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