WhatsApp to charge Rs 2.3 per SMS from June 1.

[{"selector":"#anim-f209a257-5b3f-4270-8b9f-e275bb918951 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] WhatsApp, owned by Meta, introduces new Int'l OTPs, raising business message costs in India.

[{"selector":"#anim-365a6f2d-9f97-4f3d-a459-cfd3b94377d9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] WhatsApp's move to increase earnings by raising international message prices 20 times may impact SMS business, while regular users will still use it for free.

[{"selector":"#anim-ea64cd73-880d-4529-a8c7-b61e8f959512 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Starting June 1, pay Rs 2.3 for each international WhatsApp message.

[{"selector":"#anim-b1528ada-4bda-4fe7-8873-cfe22ccd9b41 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] WhatsApp's new policy affects businesses in India and Indonesia, raising communication costs for global companies like Amazon, Google, and Microsoft above the previous international OTP verification expenses.

[{"selector":"#anim-2515e6e0-14d9-4d9d-84e9-1c2285537a81 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Telecom firms charged 0.12 paise for local SMS and Rs 4.13 for international, compared to WhatsApp's 0.11 paise for international, now at Rs 2.3.

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[{"selector":"#anim-e0e35fb5-c5b5-484c-988e-1ac4f2abff3a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

[{"selector":"#anim-7e55f957-0326-4fed-ad64-7190b10226f3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] India's Enterprise Message sector is rapidly growing, valued at Rs 7600 crore, covering SMS, OTP verification, financial transactions, and service delivery.

[{"selector":"#anim-ba5f9565-f41b-49e7-ba6d-629713b8b45d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] WhatsApp SMS charges led e-commerce platforms like Amazon and Flipkart to use WhatsApp for verification, impacting Airtel and Jio. Telecom companies may benefit post the new decision.

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[{"selector":"#anim-617cdba4-4dd3-4ac3-bf23-b66ae00a944c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Learn more