WhatsApp to charge Rs 2.3 per SMS from June 1.

WhatsApp, owned by Meta, introduces new Int'l OTPs, raising business message costs in India.

WhatsApp's move to increase earnings by raising international message prices 20 times may impact SMS business, while regular users will still use it for free.

Starting June 1, pay Rs 2.3 for each international WhatsApp message.

WhatsApp's new policy affects businesses in India and Indonesia, raising communication costs for global companies like Amazon, Google, and Microsoft above the previous international OTP verification expenses.

Telecom firms charged 0.12 paise for local SMS and Rs 4.13 for international, compared to WhatsApp's 0.11 paise for international, now at Rs 2.3.


India's Enterprise Message sector is rapidly growing, valued at Rs 7600 crore, covering SMS, OTP verification, financial transactions, and service delivery.

WhatsApp SMS charges led e-commerce platforms like Amazon and Flipkart to use WhatsApp for verification, impacting Airtel and Jio. Telecom companies may benefit post the new decision.