Why mobile phone sellers cut prices of these smartphone models
Mobile phone retailers have reportedly made a request to the top smartphone brands such as Xiaomi, Oppo, Vivo and Samsung
Along with reduction in prices, they also want these companies to push affordability schemes and marketing campaigns to help clear piling inventory of 4G mobiles .
Retailers see the demand for 5G smartphones, particularly in the sub-15,000 segment, to surge with multiple new launches lined up in December
Earlier this week, Xiaomi announced its most affordable 5G priced effectively under Rs 10,000. Oppo and Realme are set to launch similarly affordable 5G smartphones in the coming this weak
The retailers have reportedly asked the brands to take proactive measures to address the presence of 4G stocks in the market
All these are aimed to spur some last-minute demand for 4G smartphones in a market swiftly being dominated by 5G.
According to Counterpoint Research estimates, "At present, only 1% of all sub-Rs 10k smartphones sold in India are 5G enabled. But this number is expected to rise sharply to 14% in 2024 and 45% in 2025."