Mahindra’s big January push in the SUV space has paid off handsomely. The automaker on Tuesday said its newly opened bookings for the Mahindra & Mahindra XEV 9S and Mahindra XUV 7XO have crossed 93,000 units within the first 24 hours, underlining strong buyer interest across both electric and ICE segments.
According to the company, cumulative bookings for the two SUVs stood at 93,689 units on Day 1, translating into a combined booking value of around ₹20,500 crore, calculated on ex-showroom prices.
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Strong Start for XEV 9S and XUV 7XO
The Mahindra XEV 9S, launched in November 2025, marks Mahindra’s latest step in scaling up its dedicated electric SUV portfolio. The XUV 7XO, meanwhile, made its market debut earlier this month on January 5, 2026, and targets buyers looking for a feature-rich midsize SUV with petrol and diesel options.
Mahindra has not given a variant-wise booking split yet, but early dealer feedback suggests demand is particularly strong for higher trims across both models.
Mahindra XUV 7XO: Variant-Wise Prices
The XUV 7XO is available in six variants—AX, AX3, AX5, AX7, AX7T (Tech) and AX7L. AX7T and AX7L trims offer both 6-seater and 7-seater layouts. These are introductory prices, applicable to the first 40,000 customers.
XUV 7XO Prices (Ex-showroom, Introductory)
AX (7-seater): Petrol ₹13.66 lakh | Diesel ₹14.96 lakh
AX3 (7-seater): Petrol ₹16.02 lakh | Diesel ₹16.49 lakh
AX5 (7-seater): Petrol ₹17.52 lakh | Diesel ₹17.99 lakh
AX7 (7-seater): Petrol ₹18.48 lakh | Diesel ₹18.95 lakh
AX7T (7-seater): Diesel ₹20.99 lakh | Petrol AT ₹21.97 lakh
AX7T (6-seater): Diesel ₹21.39 lakh | Petrol AT ₹22.16 lakh
AX7L (7-seater): Diesel ₹22.47 lakh | Petrol AT ₹23.45 lakh
AX7L (6-seater): Petrol AT ₹23.64 lakh | Diesel AT ₹24.11 lakh
Mahindra XEV 9S: Variant-Wise Prices
The XEV 9S is offered in three trim lines with multiple battery pack choices, catering to different range and budget requirements.
XEV 9S Prices (Ex-showroom, Introductory)
Pack One Above (59kWh): ₹19.95 lakh
Pack One Above (79kWh): ₹21.95 lakh
Pack Two Above (70kWh): ₹24.45 lakh
Pack Two Above (79kWh): ₹25.45 lakh
Pack Three (79kWh): ₹27.35 lakh
Pack Three Above (79kWh): ₹29.45 lakh
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What This Means for Buyers
The day-one response highlights growing confidence in Mahindra’s SUV lineup, especially its electric roadmap. With introductory pricing, multiple powertrain options and flexible seating layouts, both models appear well-positioned to take on rivals in their respective segments.
Mahindra is expected to share delivery timelines and detailed variant-wise demand data in the coming weeks as production ramps up.
