A famous Japanese camera manufacturer, Nikon buys Red Camera. Red Digital Camera a US-based company known for making high-end digital cinema cameras. With this move, RED became a fully-owned subsidiary of Nikon Wings.
Nikon announces in the blog that they entered an agreement to acquire 100% of the outstanding membership interests of RED.com. This will make RED a wholly-owned subsidiary of Nikon.
About Red Digital Cinema
Jim Jannard founded Red Digital Camera in 2005 and became famous for launching some of the most popular cameras. This includes the RED One 4K, super advanced V-Raptor X, and its proprietary RAW compression technology.
The company’s cameras have been the choice of numerous Hollywood productions, earning it an Academy Award. These cameras earned many awards, including an Academy Award, and became choices for Hollywood big shots. The RED cameras are loved for their top-notch image quality and innovation. RED cameras have been used in multiple high-profile Hollywood productions, including Marvel films like “Captain Marvel” and “Guardians of the Galaxy Vol. 3,”
Popular TV shows like “Squid Game,” “Peaky Blinders,” “Mindhunter,” and “The Queen’s Gambit.” as well as nature documentaries like “Planet Earth II.” Further, in Bollywood movies like “Tiger 3,” filmmakers also utilize RED cameras. Some of the most prominent YouTubers, like Marques Brownlee, known as MKBHD, with approximately 18.5 million subscribers, use RED cameras for recording their tech-related content.
Why did Nikon buys Red Camera?
Both companies are all about giving the best possible experience to the customers. Nikon is known for its top-class product development, image processing chops, optical technology and reliability. At the same time, RED knows cinema cameras, killer image compression tech and colour science. By coming together, they expect to make new products for the professional digital cinema market.
Nikon said in a blog that this move is not just about merging the company’s expertise; it is also a strategic play for Nikon to tap into the rapidly growing professional digital cinema camera market. Further, the blog promises to build an exciting future of product development by merging the company that will help push the boundaries of what is possible in video and film production.
