Aamir Khan just pulled off a move most Bollywood studios wouldn’t dare try—he said no to OTT. While every big film rushes to streaming platforms weeks after release, Sitaare Zameen Par stayed strictly in theaters. And guess what? It worked. The film has already crossed Rs 2.17 billion worldwide, proving that sometimes, the old-school magic of cinema halls still wins.
The Box Office Breakdown
- India: Rs 1.64 billion in 15 days
- Overseas: Over $6 million (Rs 500 crore+)
- Global Total: Rs 2.17 billion and counting
It’s now the fourth highest-grossing Hindi film of 2025, trailing only Chhaava, Housefull 5, and Raid 2. Trade analysts say it could even overtake Housefull 5 if the momentum holds.
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Why This Is a Big Deal
Most Bollywood films today rely on massive OTT deals to cover costs before they even hit theaters. Aamir flipped the script:
- No OTT release planned—ever.
- No “wait for streaming” option, forcing fans to catch it in cinemas.
- Result? Packed shows, strong word-of-mouth, and weekend jumps as high as 140%.
The Secret? Exclusivity
By keeping Sitaare Zameen Par off streaming, Aamir created FOMO (Fear of Missing Out). If you didn’t watch it in theaters, you weren’t watching it at all. That urgency drove repeat viewings and kept footfalls high even in Week 3.
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Budget vs. Earnings: A Clear Hit
- Production Cost: Rs 900 million (modest by Aamir’s standards)
- Theatrical Revenue (India alone): Rs 1.64 billion (and climbing)
- Verdict: Already profitable, now eyeing superhit status.
Exhibitors Love Aamir Again
After Laal Singh Chaddha and Thugs of Hindostan underperformed, theater owners were skeptical. But this time? They’re calling him “Box Office Ka Baap” (The King of Box Office) again.
What’s Next?
If the trend continues, Sitaare Zameen Par could:
- Overtake Housefull 5
- Join Aamir’s top 5 highest-grossers (Dangal, PK, Dhoom 3, 3 Idiots)
- Set a new precedent for theatrical-first releases in Bollywood
Final Takeaway
Aamir Khan took a huge risk—and it paid off. In an era where movies vanish onto OTT in weeks, Sitaare Zameen Par proved that big-screen magic still matters. And hey, maybe Bollywood will finally remember: if the story’s good, people will show up.
