Akshay Kumar is all set to spin the wheel for Indian audiences. The superstar will headline the Indian edition of Wheel of Fortune, one of the most iconic and widely watched game shows in television history. With its India launch, the globally celebrated format is gearing up to become the next big prime-time attraction.
Recognised by Variety as the most-watched entertainment show on American television and cited by Guinness World Records as the world’s most popular TV game show, Wheel of Fortune now officially makes its way to Indian homes—this time with Akshay Kumar at the centre of it all.
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A global TV giant comes to India
The Indian version of Wheel of Fortune will be presented by Sony Pictures Networks India, with Highgate Entertainment, LLC licensing the format and Frames Production Company producing the show.
The format blends fast-paced puzzle-solving, big rewards, and family-friendly entertainment—ingredients that have helped it dominate television across multiple countries for decades.
With Akshay Kumar’s mass appeal and strong TV pull—his recent satellite premieres have reportedly crossed 2.5+ TVRs—the Indian edition is expected to strike a chord across age groups.
Akshay Kumar on hosting the show
Speaking about the project, Akshay Kumar said he’s excited to bring the legendary format to India.
He noted that Wheel of Fortune has a unique, multi-generational appeal and that the thrill of solving puzzles is what has kept the show relevant worldwide. Akshay added that with the combined reach of television and digital platforms, the Indian version aims to engage audiences like never before.
Sony’s big, cross-platform launch strategy
Sony is planning one of its largest integrated media launches in recent years for the show. According to Nachiket Pantvaidya, Business Head of Sony Entertainment Television, the network has consistently introduced successful global formats in India—and Wheel of Fortune is the latest addition to that legacy.
The strategy is clear: massive reach on television combined with precision targeting on digital. Advertisers, too, are expected to benefit from the show’s scale, interactivity, and cross-screen presence.
Play along at home: Digital gets a big push
Beyond TV, Wheel of Fortune India will also focus heavily on interactivity. Viewers will be able to “Play Along” digitally, making the experience more immersive and engaging.
The show will stream on Sony LIV, allowing audiences to catch episodes online and participate through connected features.
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Where and when to watch Wheel of Fortune India
- TV Channel: Sony Entertainment Television
- OTT Platform: Sony LIV
- Release timeline: Expected in 2026
- Language: Hindi
With a globally proven format, a superstar host, and a strong TV-plus-digital strategy, Wheel of Fortune India is shaping up to be one of the most talked-about entertainment launches of the coming year.
