Gold prices may be sky-high this Akshaya Tritiya, but buyers aren’t backing down. Here’s why demand is still going strong — and what it means for you.
Gold has been on a wild ride over the past five years. As of April 29, 2025, the price of 10 grams in Ahmedabad touched a record ₹95,561 — up a staggering ₹54,572 from just ₹40,989 back in 2020. That’s an 18.3% compound annual growth rate, according to MCX data. Yet, even with these historic highs, the sparkle of Akshaya Tritiya remains untouched.
Jewellers across India say the festive buzz is alive and well — especially in the South, where Akshaya Tritiya is deeply rooted in tradition. Shoppers may be buying lighter, but they’re definitely buying.
South India Leads the Gold Rush
According to a report by Ventura, 40% of Akshaya Tritiya gold purchases come from South India alone, followed by the West at 25%, East at 20%, and North trailing at 10%. Interestingly, the North leans more toward Dhanteras for festive gold buys, while the South treats Akshaya Tritiya like a golden opportunity — quite literally.
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How Jewellers Are Adapting to Sky-High Prices
With gold flirting with the ₹1 lakh mark, jewellers are shifting gears. Think lighter-weight pieces, more silver jewellery, and discounts on making charges. Some are even offering full-value exchanges for old gold. It’s all about making the buying experience feel more approachable despite the big price tag.
Prithviraj Kothari, MD of RiddiSiddhi Bullions Ltd (RSBL), says customers aren’t stepping away — they’re just shopping smarter. “People are still excited, especially in the South. They’re just choosing coins or light-weight jewellery instead of the heavy stuff,” he noted.
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Gold Sales Volumes May Dip, But Not Revenues
Experts predict a 10-20% drop in gold volumes compared to last year, but here’s the twist — revenues may hold steady or even rise. That’s because people are buying smaller quantities, but at much higher price points. Typically, 20 to 27 tons of gold are sold across the country during the two-day Akshaya Tritiya period — and jewellers are working hard to hit those numbers with offers, early bookings, and freebies.
Caution in the Air, But Culture Keeps Buying Alive
Yes, the global economic mood is a bit shaky — and that’s making some consumers cautious. But cultural beliefs still carry weight. Many families, especially with weddings coming up in May, June, and July, are sticking to tradition while adjusting their spending habits.
“The price volatility is making people think twice, but they’re not skipping Akshaya Tritiya,” said a spokesperson from the Jewellers Association. “They’re just being more mindful.”
Should You Still Invest in Gold and Silver?
In a word: yes — if you’re smart about it.
Samit Guha, CFO and CTO at MMTC-PAMP, suggests putting 10-15% of your portfolio into gold and silver. Gold is your steady, safe bet. Silver, on the other hand, might have more growth potential — especially with rising demand in solar power and electric vehicles.
“Gold gives you stability, and silver could offer bigger returns in the long run,” Guha explained.
Final Word: Akshaya Tritiya 2025 Still Has That Golden Touch
Despite gold prices nearly doubling in five years, Indians — especially in the South — are not letting go of the age-old tradition of buying gold on Akshaya Tritiya. Whether it’s a small coin or a trendy lightweight bangle, the spirit of the festival is very much alive.
So if you’re planning to buy gold this season, just remember: it’s not about how much you buy — it’s about what it means.
