If you love music festivals, here’s some good news — you might get early access to tickets, skip the long queues, and even chill in exclusive lounges… all thanks to a new partnership between BookMyShow and RuPay.
The ticketing giant and India’s homegrown card network have joined forces for a year-long deal that’ll make attending events like Sunburn 2025, Lollapalooza India 2026, and Bandland Bengaluru even better.
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What’s in it for RuPay Cardholders?
In plain English: if you’ve got a RuPay card, you’re getting a mini VIP upgrade at some of the biggest events in India. The perks include:
- Pre-sale ticket access – grab your spot before the general crowd even gets a chance.
- Exclusive zones and lounges – a premium space to relax between sets.
- Merchandise benefits – get your hands on special, event-related goodies.
- Fast lanes for top-ups – no more standing in endless lines to add funds for food, drinks, or merch.
And yes, these benefits will kick in during major festivals, starting with Sunburn 2025, followed by Lollapalooza India 2026 and Bandland — which, by the way, is moving from its usual December spot to February next year.
Not the First Bank-Event Collab
If this sounds familiar, that’s because BookMyShow has been trying out these alliances for a while. Earlier this year, Kotak Mahindra Bank was the partner for Guns N’ Roses and Maroon 5’s Mumbai gigs. HSBC got in on the action for Ed Sheeran’s massive India tour in February.
Even other promoters are jumping in — back in June, EVA Live teamed up with Mastercard for their events. None of these partnerships are exclusive, so expect to see more card brands trying to woo music lovers with perks like this.
Why This Matters for Fans
Let’s be honest — getting into India’s biggest concerts and festivals is stressful. Tickets vanish in minutes, queues are massive, and FOMO is real. Pre-sale access means RuPay users can actually breathe easy when booking. And for those who care about comfort, an exclusive lounge at a packed festival is a game-changer.
On top of that, faster top-ups and special merch make the whole experience feel a lot more… special. This is part of a bigger move in the live entertainment industry, where brands and event organisers team up to give fans more than “just a ticket.”
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The Bottom Line
The BookMyShow–RuPay collab is all about making live events in India more enjoyable, convenient, and just a little bit fancier for cardholders. Whether you’re a hardcore festival fan or a casual concert-goer, these kinds of partnerships are raising the bar for what an event experience should be.
Expect more banks and brands to jump on the bandwagon — and hopefully, more VIP perks for everyone.
