Hyundai Motor India announced today that acclaimed actress Deepika Padukone has joined the company as a brand ambassador. She is the second Indian film industry star to join the automaker as a brand ambassador, following Shah Rukh Khan.
Hyundai has not stated if Padukone has replaced Khan as its brand ambassador or whether both will be connected with it concurrently.
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“We are thrilled to have Deepika Padukone as our brand ambassador. She is an incredibly talented global Indian icon.” Her charismatic personality and remarkable career are a perfect match for Hyundai Motor India’s youthful and energetic brand. “Deepika’s influence transcends the silver screen, resonating with a diverse audience, particularly the vibrant youth,” stated Tarun Garg, COO of Hyundai Motor India.
“We see Deepika as the ideal catalyst to bridge the gap between our cutting-edge automobiles and the aspirations of the young and dynamic demographic in this exciting partnership.” Her spirit reflects Hyundai Motor India’s soul, where innovation meets enthusiasm. We feel that this cooperation will boost our brand’s visibility and forge a deep connection with the enthusiastic and forward-thinking audience we hope to attract. “We look forward to accelerating toward new horizons with Deepika and creating a powerful narrative that inspires the next generation of automotive enthusiasts,” he said.
Deepika Padukone stated of her collaboration with Hyundai’s Indian subsidiary, “I am delighted to join forces with Hyundai, an iconic name that symbolizes innovation and excellence in the automotive industry.”
“It’s an honor to be associated with a brand that has a rich legacy of crafting vehicles that have not only stood the test of time, but have also set performance and style benchmarks.” What’s more exciting is Hyundai’s dedication to diversity in a sector that has traditionally been controlled by males. “I am confident that by working together, we will reach new heights and foster a community that celebrates each individual, making the automotive experience inclusive and accessible to all,” she said.
