JioHotstar Just Crushed It in March — Here’s What That Means for India’s OTT Race
JioHotstar is clearly on a roll. According to the latest Nielsen Mobile Audience Measurement report, the platform owned the month of March 2025, grabbing a massive 20 out of the top 30 most-watched OTT titles across India.
From big-budget movies to trending series and popular TV shows, JioHotstar led the pack by a huge margin, showing just how tuned in Indian audiences are to its diverse content lineup.
Netflix Follows, While Others Try to Keep Up
Coming in second was Netflix with six titles making the top 30. It’s a solid showing, but nowhere near JioHotstar’s dominance.
Other platforms like MX Player, ZEE5, and SonyLIV had a few hits here and there, but they didn’t break into the leaderboard in any major way. Surprisingly, Amazon Prime Video didn’t make the cut at all this time.
What People Are Actually Watching
Let’s break it down.
In movies, Salaar: Part 1 – Ceasefire on JioHotstar was the top pick. Meanwhile, Dragon, a Tamil-language comedy-drama on Netflix, also made waves. Overall, JioHotstar had six of the top 10 movie slots, while Netflix grabbed three.
When it came to original series, MX Player’s Aashram was the big winner. But JioHotstar still had strong contenders like Thukra Ke Mera Pyaar and Power of Paanch. Netflix’s Stranger Things and Korean drama When Life Gives You Tangerines also pulled in major views, showing India’s growing love for global stories — especially K-dramas.
And in the non-original series category (think TV shows you now stream), the classics are still crushing it. MTV Roadies, Anupama, and Yeh Rishta Kya Kehlata Hai—all streaming on JioHotstar—were among the most-watched. Even old-school international hits like Game of Thrones are still going strong on mobile screens.
Who’s Watching and How They Tracked It
Nielsen’s data focuses on Android users aged 18 to 45 living in urban areas with over one lakh population. They use passive measurement (basically tracking viewing habits without interrupting users) and rank content using a mix of how many people watched and how long they spent watching.
The Bigger Picture for OTT in India
Despite a dip in total SVOD (Subscription Video on Demand) users in 2023—from 112 million to 110 million—subscriptions bounced back hard, hitting 125 million in 2024. That’s a clear sign that India’s OTT space is heating up again.
And according to Media Partners Asia, investment in video content is only going to climb. It’s expected to jump from $6.7 billion in 2024 to a whopping $8.8 billion by 2028. Online video—excluding sports—will make up about a quarter of that.
The Bottom Line
JioHotstar isn’t just winning — it’s dominating. With blockbuster movies, hit original series, and evergreen TV content all under one roof, it’s becoming the go-to streaming destination for India’s mobile-first audience.
As the competition tightens and viewer tastes evolve, platforms like Netflix are still very much in the game. But for now, JioHotstar is sitting comfortably at the top.
Disclaimer:
The information in this article is based on data from Nielsen’s Mobile Audience Measurement report and publicly available industry sources as of March 2025. Viewer preferences and platform rankings may change over time. This article is for informational purposes only and does not represent official statements from any streaming platforms mentioned.
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