Yesterday, 8 March, on the occasion of International Women’s, Zomato decided to introduce a new dress code to empower its female delivery partner. Zomato announced that female delivery partners will now have the option to wear zomato women kurta instead of traditional Zomato t-shirts as a part of their uniforms. This initiative aims to offer greater comfort and freedom to women in their work environment.
Zomato shared a video on LinkedIn and Instagram and wrote, “Starting today, Zomato’s female delivery partners can choose to wear a kurta.”
“Many women delivery partners expressed discomfort wearing western-style Zomato t-shirts. So, we gave our female partner a choice,” the food delivery company specifies.
The video shows several female Zomato delivery partners wearing new kurtas offered by the Zomato company and participating in what appeared to be a celebratory photoshoot. The footage captured their expressions of gratitude and was used for the company’s thoughtful gesture.
People’s Reaction On Zomato Women Kurta
The video gets thousands of likes and positive reactions from social media users. In the thoughtful gesture, several people expressed their appreciation to the company. Some brands like Mamaearth, Ajio, and W for Woman also expressed admiration in comments.
Brand ReactionÂ
Ajio appreciates, “Not all superheroes wear a red cape; some superheroes also wear a kurta.” Mamaearth wrote, “Some deliver choices while some deliver goodness, and some do both.”
User ReactionÂ
One user commented, “Zomato nailed the marketing game and gives goosebumps goosebumps that touch hearts like no one else.”
Another commented, “This is a much-needed change.”
A Third said: In Kochi, I have seen women in restaurants who skip the uniform and wear a saree because they are uncomfortable with Western dresses. It makes them look unequal to the rest of the staff. @zomato found a good solution for them. It is a win-win. Cheers, team!”
Fourth, one wrote, “I have started loving Zomato more and more not only for their service but also because of their culture and thoughts.”
