Meta Launches ‘Threads,’ A New App Competing With Twitter

Threads was introduced by Mark Zuckerberg, CEO of Meta, as an extension of Instagram.

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Threads, Meta’s latest offering, is an app that potentially competes with Twitter. Threads was developed by Mark Zuckerberg, CEO of Meta, as an extension of Instagram’s popular picture and video-sharing platform, with the goal of creating a pleasant and creative area for people to share their views.

Threads allow users to go from Instagram to a dedicated location for real-time updates and public chats. Users may carry over their usernames and verifications by logging in with their Instagram accounts, and they can also personalize their profiles exclusively for Threads. Mirroring Instagram’s dedication to diversity, the app includes accessibility features such as screen reader support and AI-generated image explanations.

Threads also include a feed that blends Instagram posts from followed accounts with suggested material from new contributors for discovery and interaction. Users may share text-based postings of up to 500 characters in length, along with links, photographs, and videos of up to 5 minutes in length. Furthermore, Threads allow users to share posts to Instagram Stories or as links on other platforms, increasing the reach and impact of their material.

The Threads app. Photographer: Paul Hanna/Bloomberg

The microblogging platform has powerful user control capabilities that let users to regulate who may mention or reply to their posts, as well as filter out certain terms in thread responses. The program also includes standard safety measures like banning, limiting, and reporting profiles. 

In the future, Meta intends to make Threads compatible with ActivityPub, a World Wide Web Consortium (W3C) open social networking protocol. This compatibility would allow for links to other applications that implement ActivityPub. Meta envisions a future in which people have more control over their audiences, including the ability to effortlessly transfer their material to other platforms.

Threads is available in over 100 countries, including India, on iOS and Android devices, allowing users to locate their communities across many applications. Meta has also promised future enhancements, such as improved feed suggestions and a more powerful search tool to support real-time topic and trend tracking.

According to Reuters, Meta stock finished up 3% on Wednesday ahead of the launch, surpassing advances by competing tech companies while the overall market dipped down.

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