In the midst of indignation and worry over a spate of deepfake videos on social media, Union Minister Rajeev Chandrasekhar announced today that the Centre will soon establish an officer to take proper action against such content.
According to Rajeev Chandrasekhar, the Ministry of Electronics and Information Technology (Meity) would create a website where consumers may report complaints about IT regulation violations. “Meity will assist users in notifying it about violations of IT rules and in filing a First Information Report or FIR,” declared the Minister of State for Information Technology.
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The FIR will be filed against the intermediary, and if they reveal where the information originated, the complaint will be brought against the organization that uploaded the content, according to the minister.
Mr Chandrasekhar stated that the existing laws and Rules provide specific provisions for dealing with Deepfake.
He stated that social media platforms have been granted seven days to match their terms of service with IT regulations. “From today onwards, there is zero tolerance for violations of IT rules,” Mr Chandrasekhar stated.
Last Monday, Prime Minister Narendra Modi labeled the use of AI or artificial intelligence for the creation of deepfake films a “big concern.”
“During the period of Artificial Intelligence, it is especially important that technology should be used carefully,” he went on to say.
The production and distribution of deepfakes is punishable by a 1 lakh fine and three years in prison, according to the Centre.
The films have prompted widespread concern about false videos aimed at prominent personalities, as well as the ability of AI to make deepfakes that can mislead the globe.
Concerns have been raised about the implications of such tampering, particularly for public persons who may face legal consequences if their features are doctored into images.
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Meity issued a caution to social media sites earlier this month, emphasizing the legal rules that encompass such deepfakes, as well as the fines that their development and distribution may incur.
Mr Chandrasekhar stated that it is a “legal obligation” for internet platforms to prevent disinformation from spreading. “Remove any such content that is reported within 36 hours of such filing and ensure prompt action, well within the time frame specified in the IT Rules 2021, and restrict access to the content or information,” the statement went on to say.