Samsung Galaxy S26 Series Launch Confirmed for February 25, 2026
Samsung is gearing up for its next big launch — the Galaxy S26 series, which is now officially expected to debut on February 25, 2026. According to Korean outlet Money Today, the launch event will take place in San Francisco, USA, marking the first Galaxy S flagship reveal in the city since the S23 series in 2023.
That’s about a month later than usual, and yes — there’s a good reason behind the delay.
Why Samsung Is Pushing the Launch Date
Rumours suggest that Samsung made some last-minute lineup changes to the Galaxy S26 series. The company was reportedly planning to replace the Plus variant with an Edge model, and even rebrand the base model as “Galaxy S26 Pro.”
However, the Edge version was scrapped after underwhelming sales of the ultra-thin Galaxy S25 Edge. As a result, the Plus variant is back, joining the regular Galaxy S26 and S26 Ultra models — sticking to a more familiar lineup for fans.
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What’s New in the Galaxy S26 Series
Samsung is expected to push hard on AI-powered features this time, building on the groundwork it laid with the S24’s Galaxy AI tools.
The company has hinted that the new lineup will offer enhanced AI integration, better cameras, and a more refined design, especially on the S26 Ultra, which could feature smoother, rounded corners and new color options — including a rumored Cosmic Orange shade inspired by the iPhone 17 Pro lineup.
Power Under the Hood — Exynos 2600 vs Snapdragon 8 Elite Gen 5
Performance is where things get really exciting. Depending on the region, the Galaxy S26 series will ship with either Samsung’s new Exynos 2600 or Qualcomm’s Snapdragon 8 Elite Gen 5 processor.
Early reports claim the Exynos 2600 delivers up to 6x higher NPU (Neural Processing Unit) performance than Apple’s A19 Pro chip — a huge leap for on-device AI performance. Built on Samsung’s 2nm process, this chip could bring major efficiency and speed improvements compared to the Exynos 2500.
Still, benchmarks suggest Qualcomm may hold a slight edge:
- Exynos 2600: 3,455 (single-core) / 11,621 (multi-core)
- Snapdragon 8 Elite Gen 5: 3,832 (single-core) / 12,170 (multi-core)
The real difference, however, might come down to AI capabilities and real-world optimization rather than raw scores.
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Samsung Bets Big on AI
Choosing San Francisco as the launch venue isn’t random — it’s symbolic. The city is home to major AI players like OpenAI and Perplexity, hinting that Samsung wants to spotlight its AI ambitions front and center.
Expect new AI-driven photo tools, smarter voice interactions, and possibly generative editing or language-based device controls under the company’s Galaxy AI branding.
Final Thoughts
The Galaxy S26 series seems like more than just a routine upgrade — it’s Samsung’s statement of intent in the AI-first smartphone era. With a delayed launch, refined design, and next-gen chips, Samsung looks ready to make its 2026 flagship lineup one of its most ambitious yet.
