Indian football fans are losing patience with OTT sports platforms — and Jio Hotstar just added fuel to the fire.
During one of the most anticipated La Liga matchups — Arsenal vs Liverpool — something beautiful happened: Arsenal gave Liverpool a Guard of Honour, a moment of sportsmanship that fans genuinely love to see.
But if you were watching the game live on Jio Hotstar, you probably missed it. Why? Because they cut the footage and showed ads instead. Yep, ads during one of the most respectful moments in football. And people are not happy.
Not Just About the Goals — It’s About the Moments
Let’s be real — fans don’t just tune in for goals and final scores. It’s the little things that make matches special: the chants, the build-up, the drama, and yes, moments like a Guard of Honour.
But these platforms keep chopping them off like they’re not important. Spoiler: they are.
Ads Over Emotions? That’s a Miss.
We get it — ads pay the bills. But cutting a heartfelt moment for a 30-second promo feels wrong. Especially when people are paying for premium subscriptions.
If platforms like Jio Hotstar keep ignoring what fans care about, they’re going to push viewers away. And let’s be honest — with piracy just a few clicks away, frustrated fans might not wait around.
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Sports Deserve Better on OTT
It’s 2025. People expect high-quality streams, smooth commentary, and full coverage — not chopped-up matches and random ad breaks.
Jio Hotstar, Sony LIV, and other OTT platforms really need to treat sports fans with more respect. Because this isn’t just entertainment; it’s passion, tradition, and emotion.
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Final Whistle: Don’t Undervalue the Fans
This isn’t just about one Guard of Honour. It’s about the growing feeling that sports coverage in India isn’t taken seriously. If platforms keep missing the mark, fans will find other ways to watch — even if that means going off the grid.
Hotstar messed up this time. Let’s hope they listen before the next big game rolls around
