- The movie, a standalone sequel to Bhool Bhulaiyaa (2007), had launched in cinemas last month and had made over ₹179 crores at the final count
- The horror comedy Bhool Bhulaiyaa 2 starring Kartik Aaryan, Tabu and Kiara Advani will be streamed on Netflix, the platform has said.
The movie, a standalone sequel to Bhool Bhulaiyaa (2007), had launched in cinemas last month and had made over ₹179 crores at the final count. The original had earned near to ₹50 crores in domestic box office collections and had additionally featured Vidya Balan, Shiney Ahuja and Amisha Patel.
Talking about the movie Producer Murad Khetani, Cine1 Studio adds, “It’s such a wonderful feeling to take ‘Bhool Bhulaiyaa 2’ a notch higher, a real blue entertainer that tickled audiences funny bones even as getting them on the edge in their seats – will now be witnessed on the comfort of the viewer via Netflix.” Apart from Kartik, the movie additionally stars Tabu and Kiara Advani.
To be sure, Bollywood is having a bet large on horror comedies, with movies like Roohi most recently. The makers of Roohi, additionally recognised for Stree, will launch Bhediya, starring Varun Dhawan and Kriti Sanon later this year so one can complete their horror comedy universe.
Industry specialists say that is an attempt to show the conventional horror style on its head and churn out films, lots of that are based on folk stories and legends and convey local cultural nuances rather than actually having stories concentrated on supernatural forces.
Horror, they add, has worked in India because of the days of the Ramsay brothers and whilst it’s far merged with comedy, it only drives audiences to giggle louder and get more scared, and enjoyment that is ultimately aimed at engaging them to go into cinemas.
That makes it a critical ploy for an industry suffering to fill seats in film theatres with the emergence of video streaming systems and the plethora of enjoyment options they offer, a trend that has only been multiplied through the covid-19 pandemic.
Media specialists say, unlike many different genres, horror isn’t depending on stars and it is up to the content to make a mark, send shivers down the backbone or in those cases, make people smile. Films made by the Ramsay brothers along with Do Gaz Zameen Ke Niche (1972) and Purana Mandir (1984) had worked with none acquainted faces.